What is SEO? The Three Pillars of Search Marketing

SEO, or Search Engine Optimisation, is a combination of digital marketing techniques focussed on increasing the visibility of a website in search engine results pages. For most people this means getting on page one, or even position one, in Google’s search results. Perfectly implemented SEO combines technical website development, content marketing, user-experience, and even paid … Continue reading What is SEO? The Three Pillars of Search Marketing