Welcome to the blog, a collection of web-optimised words designed to help you understand what SEO can do for your business. You could also consider it a portfolio for potential partners.
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Learn about the three fundamental pillars of SEO:
If you ever come across an acronym, or term you aren’t familiar with, consult the Glossary of SEO Terms.
If you work in SEO right now, your role may not exist in the future. At least, not as it exists currently. Of course, anyone who has worked in SEO for longer than a few years probably knows this already. The role of an SEO has been changing constantly since the early days of the
How long does it take to see results when it comes to SEO? This is a question that every search marketer will be asked early on in their career. Unfortunately, the answer to this question is unsatisfactory at best. Nobody knows for sure. In my own experience with seowriter.co.nz however, it takes about three months
Practising SEO means dealing with many different aspects of a website. You have to look at the technical foundations, the on-page content, and off-page digital marketing. While many tools claim to be an ‘all-in-one’ solution for SEO, this is almost never the case. Good SEOs (search engine optimisers) will use a wide variety of tools
Every single element of your website has a part to play when it comes to SEO. With so much work to be done in other parts of the business, mistakes are often made with the website. Some SEO mistakes are so common that you’ll find them on almost every website. Maybe even yours.* *Unless you’ve
Attracting a local audience is how many small businesses survive, not just in New Zealand, but around the world. People like buying local. Supporting local business can give many people a sense of pride. For certain individuals it’s a bigger factor in their purchasing decision than anything else, even price. Reaching your local audience online
An essential part of any successful SEO strategy is competitor research. It should be one of the first steps before implementation begins. Competitor research will tell you exactly where to focus and how likely you are to succeed. The beauty of SEO (and any marketing for that matter) is that you don’t have to be
Backlinks are essential to successful SEO. Without them, your organic traffic will really struggle to get started. If you can convince a lot of other websites to link to your website, you’re already halfway to SEO success. Read about how SEO can help your business in New Zealand. What are SEO backlinks? A link from
On-page SEO is everything that can be optimised for search on a single page of a website. The following checklist should be applied to every individual page on your site before it goes live. If your website is already live without SEO optimisation, go through each page on your website and apply this checklist ASAP!
Keyword research is the foundation of SEO. Without it, an SEO strategy cannot exist. Simply put, it requires research into the types of words and phrases people type into Google Search, and how often they do so. Skip to the easiest method for keyword research in New Zealand. In New Zealand, this is especially interesting.
If it’s been said once, it’s been said a thousand times: SEO is a long-term game. BUT! That doesn’t mean there aren’t any quick wins! There are a handful of common SEO issues that I see on new client’s websites all the time. Most of them could be diagnosed and fixed within the day. For
Copywriting is an interesting gig. Many people assume all writing is the same. That if you can write fiction, you can write non fiction. If you can write a news article, you must be able to write landing page copy. This is not the case. I have experience with many forms of writing, but I
SEO, or Search Engine Optimisation, is a combination of digital marketing techniques focussed on increasing the visibility of a website in search engine results pages. For most people this means getting on page one, or even position one, in Google’s search results. Perfectly implemented SEO combines technical website development, content marketing, user-experience, and even paid
Search engine optimisation (SEO) is essential for any business, large or small. In New Zealand it’s especially important. New Zealand is relatively behind in the SEO game compared to other major markets. That presents a unique opportunity for New Zealand businesses who understand the value of quality SEO. In a small market like New Zealand,
Let’s get this one out of the way. SEO is an abbreviation that stands for Search Engine Optimisation. It’s the science, and some would say art, of tailoring your website and content in such a way that it ranks as high as possible in Search Engine Results Pages, or SERPs. Oh look, there’s another one.