Welcome to the blog, a collection of web-optimised words designed to help you understand what SEO can do for your business. You could also consider it a portfolio for potential partners.

Subscribe to the SEOwriter blog:

Learn SEO for free

Learn about the three fundamental pillars of SEO:

  1. Technical SEO
  2. On-page optimisation
  3. Off-page optimisation

If you ever come across an acronym, or term you aren’t familiar with, consult the Glossary of SEO Terms.

seo results over time

How Long Does It Take to See SEO Results in New Zealand?

How long does it take to see results when it comes to SEO? This is a question that every search marketer will be asked early on in their career. Unfortunately, the answer to this question is unsatisfactory at best. Nobody knows for sure. In my own experience with however, it takes about three months

seo tools keyboard mouse phone

Free SEO Tools for Keyword Research and General SEO

Practising SEO means dealing with many different aspects of a website. You have to look at the technical foundations, the on-page content, and off-page digital marketing. While many tools claim to be an ‘all-in-one’ solution for SEO, this is almost never the case. Good SEOs (search engine optimisers) will use a wide variety of tools

cheese on a trap

5 Common SEO Mistakes Made on (Almost) Every Website

Every single element of your website has a part to play when it comes to SEO. With so much work to be done in other parts of the business, mistakes are often made with the website. Some SEO mistakes are so common that you’ll find them on almost every website. Maybe even yours.* *Unless you’ve

new zealand local seo sheep

How to Implement Local SEO in New Zealand

Attracting a local audience is how many small businesses survive, not just in New Zealand, but around the world. People like buying local. Supporting local business can give many people a sense of pride. For certain individuals it’s a bigger factor in their purchasing decision than anything else, even price. Reaching your local audience online

beating competition at chess

Competitor Research for SEO (Without Paid Tools)

An essential part of any successful SEO strategy is competitor research. It should be one of the first steps before implementation begins. Competitor research will tell you exactly where to focus and how likely you are to succeed. The beauty of SEO (and any marketing for that matter) is that you don’t have to be

links of a chain in front of water

Backlinks for SEO & New Zealand Websites

Backlinks are essential to successful SEO. Without them, your organic traffic will really struggle to get started. If you can convince a lot of other websites to link to your website, you’re already halfway to SEO success. Read about how SEO can help your business in New Zealand. What are SEO backlinks? A link from

On-page SEO Checklist for NZ Websites

On-page SEO is everything that can be optimised for search on a single page of a website. The following checklist should be applied to every individual page on your site before it goes live. If your website is already live without SEO optimisation, go through each page on your website and apply this checklist ASAP!

google search open on a macbook

SEO Keyword Research for New Zealand Websites

Keyword research is the foundation of SEO. Without it, an SEO strategy cannot exist. Simply put, it requires research into the types of words and phrases people type into Google Search, and how often they do so. Skip to the easiest method for keyword research in New Zealand. In New Zealand, this is especially interesting.

man looks at seo issues

5 Common SEO Issues You Can Fix Right Now

If it’s been said once, it’s been said a thousand times: SEO is a long-term game. BUT! That doesn’t mean there aren’t any quick wins! There are a handful of common SEO issues that I see on new client’s websites all the time. Most of them could be diagnosed and fixed within the day. For

writers notepad on a desk with website on laptop

Copywriting for Websites

Copywriting is an interesting gig. Many people assume all writing is the same. That if you can write fiction, you can write non fiction. If you can write a news article, you must be able to write landing page copy. This is not the case. I have experience with many forms of writing, but I

three pillars of seo in the sun

What is SEO? The Three Pillars of Search Marketing

SEO, or Search Engine Optimisation, is a combination of digital marketing techniques focussed on increasing the visibility of a website in search engine results pages. For most people this means getting on page one, or even position one, in Google’s search results. Perfectly implemented SEO combines technical website development, content marketing, user-experience, and even paid

auckland city new zealand skyline

SEO in New Zealand

Search engine optimisation (SEO) is essential for any business, large or small. In New Zealand it’s especially important. New Zealand is relatively behind in the SEO game compared to other major markets. That presents a unique opportunity for New Zealand businesses who understand the value of quality SEO. In a small market like New Zealand,